Pay-Per-Click Advertising

Google AdWords

Google’s AdWords network is the most powerful tool available for recruiters to find new clients and candidates using paid advertising. We have a team of AdWords experts that

  • knows the recruiting space
  • can help create paid advertising campaigns that deliver the precise audience you’re looking to target
  • understand how to deliver results in the most cost-effective way possible

Whether you want to display ads at the top of Google searches or remarketing ads to previous visitors to your recruitment site, we will show you how to drive volume to your business’ site.

Social media advertising

LinkedIn, Facebook and Twitter offer powerful demographic targeting that allows recruiters to hone in on their target audience and serve ads that will speak precisely to their needs. Whether it’s jobs you are trying to fill or a whitepaper you are promoting, we will show you how the top recruiters in the business use social media advertising to grow their business.

Retargeting

Only 2% of visitors convert the first time they land on your site. In the case of recruiters, that number is likely even lower. That means that at least 98% read your blog post or see your service offering and forget about you.

How can you get back in front of them after they’re gone?

Retargeting! Retargeting, also sometimes called remarketing, allows you to show ads to people who visited your recruitment site but didn’t sign up for your mailing list or get in touch with the goal of driving people back to your site to get another chance to “pitch” them.

Retargeting for Recruiters: How to Capture Lost Leads

Even though most retargeting campaigns are for $50 impulse buys, recruiters can also use pay-per-click retargeting to capture lost leads.

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