Every lead generation process needs a lead magnet and there’s no doubt that a salary guide is your best option.
What is a salary guide?
A salary guide is a complete list of salaries for positions that are relevant to your target industries and geographies.
When offered for download through your site, the guide will pique the curiosity of clients and candidates alike, allowing you to collect their contact information and continue to market to them at a later date.
You can also use your salary guide to start a conversation with new client leads via email or LinkedIn messages.