The recruiter’s guide to online marketing

When most recruiting agencies open for business, they rely heavily on their professional network to find and close their first set of clients. For some people, working hard and satisfying these clients leads to a steady flow of referrals that ultimately enables their business to grow. More commonly, the network runs dry and the company’s growth stalls, drying up their sales pipeline and leaving them looking for new business.

Print advertising, cold calling, networking events and pay-per-click advertising are popular marketing channels, but typically require a significant investment of time, money or both. There’s no other option than to suck it up and start the grind, right? Wrong! There is a better way: increasing organic search traffic.

In this step-by-step guide, we will show you how to grow your recruitment business through organic (Google) search traffic in a sustainable manner that requires no ongoing costs and a reasonable time commitment.

What you will learn from this guide

  • Why Google matters (a lot!)
  • What SEO companies do and why you typically want to avoid them
  • The five step process you need to follow to turn your website into a lead-generating machine
  • The most effective way to generate content that is guaranteed to generate links for your site
  • The four trust signals that will take your website from zero to hero
  • Why you need a job board and how to build one
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