I don’t really get how SEO helps my business. Can you break it down for me?
There’s no doubt that SEO has its complexities but at its core, the idea is quite simple. The goal of SEO is for your recruiting business to show up on the first page of the search results for discovery searches related to your business.
As an example, suppose you own a company called Chance Recruiting that specializes in biotech and pharma recruiting in New York, Chicago and San Francisco.
If someone enters a branded search like “chance recruiting”, it’s likely that your business will show up in the top spot even if you don’t perform SEO on your site.
However, if someone enters a discovery search like “new york biotech recruiter”, it’s virtually impossible for your business to be discovered unless you have done SEO.
As you can probably imagine, when you show up high in the search results for discovery searches, you’re able to make yourself known to people who are looking for your type of service even if they’ve never heard of you before. These searchers are the perfect new clients.