Frequently Asked Questions

Getting Started/General Questions

If I book a call to talk to you, what happens next?
Our first call is what we call a discovery call. It gives us the chance to learn more about the specifics of your recruiting business and gives you the chance to get an overview of our services and how we might be able to help. If we both agree that there is a potential fit, we will move onto our second call, where we give you a peek under the hood of your existing website and discuss how we can help you make improvements.
Tell me more about this second call.

Our second call, which we call our demo call, is used for two purposes. First, we’ll use Google Analytics and other data to show you how your site is performing today. This should give you insight into what is working and what isn’t. Second, we’ll walk you through our services in detail so that you understand precisely how we can help.

Many people have commented that this call offers so much value that we should charge for our time but that’s not our style.

How much do you charge?

That’s a great question and not something that we can easily answer. We tailor our services towards our client needs so the answer is that it depends on what you need us to do.

Having said that, we like to think of our services as being priced in the middle tier of the web design/online marketing industry. We strongly believe that our complete focus on the recruiting industry allows us to offer strong value for money.

How long does a project take?

The total time required for the site is dependent on the number of revisions required after the wireframe and design phases and varies by client. Past projects have typically ranged from 8 to 12 weeks.

Projects that have been completed on the lower end of the range have been those where the client has provided timely feedback for all deliverables.

Do you offer payment plans?
Yes! We will work with you on a payment schedule that fits within your budget.

Complete Lead Generation

What do you mean by Complete Lead Generation?

We have many clients come to us who say something like “I want to start a Google Ads campaign to get new clients”. Fair enough. But that’s not exactly how it works.

Our Complete Lead Generation service is designed to make clear that if you want to use online marketing to get new leads in the recruiting industry, you need to think a bit more broadly. Every Complete Lead Generation campaign is made up of three steps that can be mixed and matched but you must not ignore the fact that a complete campaign addresses each one.

Website Design

What’s the difference between your websites and a website I can get elsewhere?

On top of being well-designed from an esthetic perspective, our websites are designed with recruiters in mind. We use our years of experience to pack in every last feature that we have learned can help you warm up a new lead or close a deal.

If you book a call with us, we can explain what some of those features look like.

Are your websites built from a template?
Never! All of our websites are custom-designed to meet your exacting design preferences.
Can I see some of your work?
Sure. Go to our home page and you’ll find our three featured projects. If you want to check out even more projects, send an email to [email protected] with the subject “Your work” and we’ll send over some more samples.
Does my website include a job board?
It certainly does. We can integrate with virtually every applicant tracking system on the market, allowing you to have a job board that looks far better than what most ATS providers give you by default.
Who will host my website?

We offer a very affordable web hosting package that is included for free for one year with every new website. Alternatively, you can remain with your existing hosting company.

Note that we do not currently offer email hosting.

Online Marketing

I don’t really get how SEO helps my business. Can you break it down for me?

There’s no doubt that SEO has its complexities but at its core, the idea is quite simple. The goal of SEO is for your recruiting business to show up on the first page of the search results for discovery searches related to your business.

As an example, suppose you own a company called Chance Recruiting that specializes in biotech and pharma recruiting in New York, Chicago and San Francisco.

If someone enters a branded search like “chance recruiting”, it’s likely that your business will show up in the top spot even if you don’t perform SEO on your site.

However, if someone enters a discovery search like “new york biotech recruiter”, it’s virtually impossible for your business to be discovered unless you have done SEO.

As you can probably imagine, when you show up high in the search results for non-branded searches, you’re able to make yourself known to people who are looking for your type of service even if they’ve never heard of you before. These searchers are the perfect new clients.

What do I need to do to perform SEO on my site?

That’s a complicated question. In short, you need to perform two separate but equally important tasks - on-page SEO and off-page SEO. On-page SEO refers to how you structure your site and the content you include on it whereas off-page SEO refers primarily to link building.

If you’re interested in learning about the details of each of these tasks, we suggest booking a call so we can really dive in.

How long does SEO take to work?
While you can certainly see some immediate benefits of SEO (we had a client who had never used SEO previously find a new client one week after we launched their new site), it will typically take 6 to 12 months to see the full benefits.
Do Google Ads really work?

They certainly can but there are a few things you should know.

First, it is not easy to create a cost-effective funnel. While we will certainly share our years of experience into what works and what doesn’t, that doesn’t mean that we won’t have to make some tweaks to the process after we launch.

Second, they tend to work better with staffing agencies than traditional recruitment/executive search firms. This doesn’t mean that you can’t use Google Ads if your clients tend to pay larger fees for each role but it does mean that the funnel will take a bit longer to get right.